about us

Field-tested strategy for when stagnancy isn’t an option.

 
 

We are

the American Mule Group,

formerly known as Steller Newman Consulting

Founded in 2019 by Casey Newman and Cris Steller. Originally focusing solely on the Beverage Alcohol Industry – The American Mule Group has launched over 19 brands and opened three facilities for clients across the United States.

All the brands and facilities that were built are still active to this day, generating positive cash flow for their owners.

As the company grew, so did our focus. Today, The American Mule Group services a wide range of industries, from beverages (alcohol and non-alcohol) to agriculture. With a focus on building and maintaining sustainable supply chain and logistics networks that ensure businesses can survive even in the most turbulent of times.

With an ethos that puts the customer first,

we build our customers a business that they can be proud to own.

Our Team

  • CRIS STELLER

    FOUNDING PARTNER

    Cris is a Founding Partner at Aurum Sierra Inc and American Mule Consulting Group.

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  • DEREK OLIVER

    MANAGING PARTNER

    Derek is the Managing Partner at American Mule Consulting Group. Derek has held progressing roles in Supply Chain management across multiple industries: food and beverage, wine and spirits, and agriculture manufacturing.

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  • AMY BUSH

    BRAND & CREATIVE STRATEGY

    Amy is an experienced design and advertising director skilled in brand implementation, project management, brand storytelling, and creative direction.

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  • CASEY NEWMAN

    ADVISOR

    Casey is a Founding Partner and currently an internal Advisor at American Mule Consulting Group. From small craft distilleries to internationally recognized brands his experience in breathing life into brands is second to none.

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transparency. honesty. professionalism.

We are dedicated to your success; from the first meeting to the last we will be straightforward and honest about what you should expect. We will evaluate your goals and build you a roadmap to success. Our central tenants of Transparency, Honesty and Professionalism guide us in everything we do even if it means referring you to another expert in the spirits industry.

We are a small hands on firm, where you will you get the personalized one on one experience needed to bring your vision to life.